Storytelling for Business

Purposeful storytelling isn’t show business, it’s good business.

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Have you ever felt that you pitched a project to perfection, but left feeling that you just couldn’t grab your audience? The missing ingredient could be something quite simple: story.

Storytelling is a powerful communication skill and a way of conveying complex information in a succinct way. Human beings are hard-wired for story – it’s how we make sense of the world. In our Storytelling for Business courses, you’ll learn and workshop fundamental storytelling skills and explore ways to apply these in a professional setting.

In our Storytelling for Business course you will

Rethink the way verbal information is delivered, utilising performative rhythm and tone
Use narrative techniques to provide shape, colour and depth to your stories
Learn to structure stories in a coherent fashion
Build storytelling confidence in a group setting
Use humour and personality to connect with any audience
Develop creative thinking and improvisation techniques for 'on the spot' storytelling

AVAILABLE AS
Group
In-person
1-2-1
Online

Typical itinerary

Please note, itineraries are for illustrative purposes only.

10:00

Understanding the Voice

10:30

Why storytelling? The neuroscience behind good stories that stick

10:45

Crafting your story: exploring narrative structures

11:45

Creativity and Imagination: exercises to engage an audience

13:00

Lunch break

14:00

How we tell stories - exercises in body language and voice work to enhance clarity and captivate an audience

16:00

Rehearsal and performance. Lights up! How we perform under pressure

16:30

Feedback and personal action plans

At a glance

Groups of 2-20
Multiple groups welcome
Inspiring venues or in-house
Flexible duration
Tailored to suit your needs
Practical & fun
Online option
Delivered globally

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“Having participated in many workshops during my time in the charity sector, I was really impressed with the fresh approach City Academy brought to our Corporate Partnerships Department away day. The combination of acting expertise and commercial experience from our facilitators is exactly what we need to help us stand-out amongst our competitors and to be confident in delivering our requirements"

Colman Cawe

New Business Lead, British Heart Foundation

Our Approach

Storytelling skills are universally relevant. A compelling story provides a point of access for communicators across the corporate spectrum – from PR, Sales and Marketing teams to Finance, Project Management teams and more. Any team that needs to distill and convey dry information, leave a lasting impact or engage an audience will benefit from a tailored course on this topic.

Utilise powerful story components including suspense, surprise and sequencing
Explore story templates including the Hero’s Journey, Rise and Fall and more
Manage nerves and connect with others using humour, imagery and metaphor
Apply body language to support your story: posture, eye contact, expression, gesture
Master engaging vocal techniques including pitch, pace, pause, rhythm and tone
Flex your storytelling to suit sector, business context and audience
Craft and deliver a work-related story and receive personalised, constructive feedback

Recent clients include

We work with people from a range of sectors Our recent clients include:

Your tutors

We work with a range of experts to suit your business objectives.

gosia-syta-corporate-instructor

Gosia Syta

Senior Communications Tutor

tim-faulkner-corporate-training

Tim Faulkner

Senior Communication Skills Tutor

peter-spring-business-tutor

Peter Spring

Director of Learning & Development

ben-joiner-business-coach

Ben Joiner

Communication Skills Coach

Spread the cost

Make life easier by spreading the cost of your training over a few months. Talk to our team today to find a plan & payment method that suits you.

FAQs: Storytelling for Business Courses

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