The rapid expansion of communication tools and media means how your business communicates is more important than ever. Elevate your business writing with this comprehensive communications course from our experienced writing tutors. Adapt your copy to multiple audiences, learn international grammar rules, tone of voice, and how to inspire trust with concise, confident style.
Please note, itineraries are for illustrative purposes only.
Welcome, introductions and individual objectives
Structure: logic flow, narrative arcs and frameworks
Creativity & Storytelling: how to connect to your target audience
Lunch break
Exploring business writing formats: Email, blogs, social media and more
Writing on brand: research and information, crafting an argument, adopting tone of voice and reinforcing your brand
Final group exercise: writing to brief, how to fine-tune language to improve persuasiveness and impact
Revisit objectives, reflect as a group and share personal action plans
‘The course provided useful insight into the elements required for writing a good report. In particular I thought the sections on tone of voice and making an argument very beneficial. Thorough, well-structured and well-taught sessions. Very helpful.’
Whether dealing with a consumer, customer or colleague, few things garner trust across multiple sectors like consistent, on-brand business writing. Finding the right written content is essential and affects all elements of your business – from promoting your business to distributing clear internal communications, cementing your brand or putting together a professional looking website.
In our Writing for Business course, you will analyse the difference between formal and informal writing and cultivate a skill-set that applies to multiple careers, from marketing, public relations and journalism and business professionals and leaders. We will explore the importance of flawless grammar and writing to brand, as well as the different requirements of national and international audiences.
Our writing tutors have a wealth of experience writing across multiple sectors, and successful backgrounds in corporate writing, journalism and blogging. You’ll receive friendly, constructive feedback from your teacher throughout the course, and the opportunity to discuss and share your ideas with your fellow writers. Like all our writing courses, this is hands-on training full of practical exercises – so bring your notepad!
Please note: fluency in English is essential for this course.
We’ve helped businesses from a variety of sectors and levels, designing courses for clients including Allen & Overy, Shop Direct, Sky, Vodafone and Yammer.
We work with a range of experts to suit your business objectives.
Make life easier by spreading the cost of your training over a few months. Talk to our team today to find a plan & payment method that suits you.
We have experience in delivering workshops and training for entire companies, departments and teams. For large departments, training may need to take place over multiple dates. Please contact us to discuss best ideas and options on 0207 042 8833 or by emailing business@city-academy.com.
Participants are advised to wear comfortable clothing and shoes they can move around freely in. We also recommend bring a bottle of water to stay hydrated.
We've arranged a vast variety of writing courses to include blogging, spoken word, creative writing and script writing. If you or your team would like to book a tailored writing course, please contact us to discuss your requirements on 0207 042 8833 or email business@city-academy.com.
We're able to provide in-person training at your offices globally or we can book a suitable partner venue for you to deliver training in your locality. The majority of clients are London-based but tutors are able to facilitate workshops in any location. Workshops can also be delivered remotely for both individuals and teams.
We have lots of experience in developing training programmes for new hires and recent graduates. If your team is new to your company or has recently left school, university, we can shape the workshop to make it appropriate to their experience.
The majority of our workshops are tailored to meet clients' requirements and to ensure the content really resonates with attendees. Content can be shaped to make it most suitable for the team attending the training. In most cases, we recommend a prior meeting with your tutor to discuss requirements to allow them to really understand your business, your team and shape the lesson plan accordingly.