Media Training
Game-changing skills for the media age
Hand in hand with establishing a successful business or brand goes a strong understanding of the media.
Whether it’s crafting a strong story, raising your brand profile, preparing for an interview or understanding the dynamics of different mediums, journalism has a potential to make a huge impact. City Academy’s Media Training courses will provide the communications tools to strengthen your message via the press.
In our Media Training course you will
Typical itinerary
Please note, itineraries are for illustrative purposes only.
At a glance
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Our Approach
In our Media Training course, you will learn to see your organisation from a journalist’s perspective. Exploring the current landscape of UK media and the key players, we will explore how a journalist’s objectives may differ from your own. You’ll learn tips for helping your story to be picked up by the media. Exercises will be practical in nature and comprise real-life examples.
Using performance-technique based in behavioural psychology, you will then establish vocal and physical skills aimed at conveying a powerful message in a succinct way. Through group observation, you will avoid pitfalls and alter habits which distract from your message. Crafting and employing a public personality to connect with an audience, you’ll hone the structure and delivery of a one-on-one interview.
- Use press releases to identify story hooks
- Learn how to bring your brand to life
- Develop a persona and communicate this authentically
- Avoid pitfalls in interviews and help steer conversation
- Handle challenging questions and topics
- Build vocal techniques – clarity, confidence, delivering succinct, engaging content
- Adapt your delivery to camera (television, online) and voice recording (radio)
Recent clients include
Your tutors
We work with a range of experts to suit your business objectives.
Tim Faulkner
Senior Communication Skills Tutor
Spread the cost
Make life easier by spreading the cost of your training over a few months. Talk to our team today to find a plan & payment method that suits you.
FAQs
What should I bring to the course?
Participants are advised to wear comfortable clothing and shoes they can move around freely in. We also recommend bring a bottle of water to stay hydrated. er
How do I know if this course is suitable for me or my company?
To discuss best options for you or your team, we welcome calls on 0207 042 8833 or via email at business@city-academy.com. You can contact us looking for options as an individual or on behalf of an employee, a team, department or company.
Can I book a free taster of this course?
We're happy to offer tasters of our courses to provide a flavour of what we do in advance of a booking being made. Please call or email us for further details on 0207 042 8833 or business@city-academy.com.
Do you only offer courses in London?
We're able to provide in-person training at your offices globally or we can book a suitable partner venue for you to deliver training in your locality. The majority of clients are London-based but tutors are able to facilitate workshops in any location. Workshops can also be delivered remotely for both individuals and teams.
Are your venues accessible?
We work with a variety of partner venues around London many of which are accessible. If you, a colleague or employee have specific requirements, please make us aware upon booking to ensure we can find a venue suitable for you.wer
Do I get a certificate?
Our courses aren't accredited and instead focus on practical, experiential learning, however, we are able to provide a certificate of completion to you after your course via email.
Do you have a minimum age requirement?
Our public courses are for over 18s. For 1-2-1 tuition or private classes, participants can be any age. Content can be shaped to be age and experience appropriate.
Can this course be personalised?
If you're looking to book this course on a private level for yourself as an individual or a team, our expert tutors can shape content in advance to suit your objectives. On public courses, your tutor can provide personalised feedback and steers on the day. Questions are also welcomed throughout workshops.